The rise of Kaytranada is not just about the making of a superstar- although of course it is that too.
It is about how music styles constantly regenerate and make themselves vital again through recombination. RAY-BAN x BOILER ROOM 006: SXSW is the perfect demonstration of how hip-hop and dance culture are no longer distant poles in the music world, but have brought out the best in each other.
Just as Kaytranada's music finds the highest common factors in rap, house, R&B, jazz and more, so the stellar lineup he's selected is more than the sum of its parts: it's a rebirth of cool.
Ray-Ban X Boiler Room 006 : SXSW is sure to be one of the most-see parties of this year’s festival.
Watch Kaytranada perform along with Madlb, Ghostface Killah, Rae Sremmurd, STWO, Shash’U, BADBADNOTGOOD