Produced by ThaGodZombie for 412 Ocean Ave, C-Rayz Walz delivers this anti-soda campaign.
"We recognize that in order to reroute the Gastronomic Fate of a Generation we needed a campaign that could compete with the Power of BIG FOOD.
BIG FOOD’s domination of our visual space— TV ads, billboards, placards, neon glowing soda machines, Creepy Digital
Campaigns on social media Inundate the Eyeballs of Our Youth with mistruths about the Glorious Life of Soda and Junk Food.
Enjoy Coke. Live For Now. Coke is Happiness.
Dozens of Celebrities signing on to sell The Global Disease of Big Soda.
SODA IS POISON'S response to this sociocultural crime on health...TAKE BACK OUR VISUAL SPACE & Educate The Youth on a Global Level.
Salute to Graffiti as a Sociopolitical Youth led Revolution.
Graffiti is the only Major Modern Visual art form Invented and Popularized by youth.
Passionate, Artistic, Innovative Youth stifled by oppressive Streets and Class Inequalities. At SODA IS POISON we have strived to recreate this Youth Led, Art Inspired Protest Movement………..Our health is being oppressed by Junk Food.
- C-Rayz Walz Founder of SODA IS POISON
Sugar, Sugar….THE SIP OF DEATH!"
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