Araless - Rotten Fruit (Official Video)


Multi-talented producer + rapper Araless, wanted reveals a deeper meaning to the phrase "a few bad apples". The co-founder of Black Magic Noize and producer to Filthy Fingers United has witnessed too many examples of police brutality over the last few years and wanted to share his thoughts on what some might overlook.
In the last few years, probably because of the availability of content, I've seen way too many blatant examples police brutality. The most common explanation is that there are a "few bad apples" ruining the bunch. The truth is that there are systemic problems with the institution of law enforcement, producing rotten fruit from the outset.
Working alongside Araless is director, Dyllyn Greenwood, to bring "Rotten Fruit" to life. To set the mood, they rented out an undercover cop car and a police uniform. The results ended up being a "perfect representation of the message of the song".


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