Over the years, Queens has more than proven itself as a fertile breeding ground for Hip-Hop acts. It’s no surprise, then, that a rising artist from the borough would want to show love to his stomping grounds. That’s exactly what we have here with Eff Yoo’s colorful new video for “The Eff Word,” the brassy title track off his forthcoming LP, produced entirely by Rediculus.
The video, which is directed by T.D. Hoople (Diabolic and Tabs, among others), and animated by Emma Mulligan, features Eff welcoming the viewer with open arms through Q-Boro in between a flurry of equally flashy rhymes and visual effects. As the rapper moves from one bar to the next, you’ll surely pick up on his patterns as he focuses on specific letters (E, then F, and finally O) within each third of his verse. Through it all, Hoople’s vision transforms an already-engaging track into a
gripping, damn-near addictive set of visuals.
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