I advise you to stop, look, and listen for a minute; J'Demul is serious. In one of the most refreshingly genuine and to-the-point presentations of a rap song I've heard in quite a bit, the St. Louis emcee gets out his two cents and then some, all while commenting on the current state of his home city. The innovations on the visuals are clever and effective. The verses are tight and telling. The beat ties it all together.
Don't sleep on the J'Demul, it sounds like he's ready to eat. You can also stream his last project, STL Ave, here.